Words that Reflect the Care, Respect, and Passion You Pour into Every Event
ABOUT
Wedding Copywriter
The love, the emotion, and the opportunity to gather with the people closest to us. They reconnect old friends and introduce new ones. They’re a celebration of where we’ve been and who we have yet to become.
And you are the one who makes it all happen.
Your couples might not understand everything you do behind the scenes. Heck, your family might not even know what you really do. But I know weddings. And I know how to translate your skill, passion, and experience into website copy and blogs that attract your dream clients effortlessly. From determining your ideal client to building a magnetic brand voice, I can help you go from overwhelmed and underpaid to over the moon about your newest inquiry.
Weddings are, at their core, the essence of what makes us human.
From dreaming of a life on stage to publishing bestselling novels, I’ve always dreamt big. But at the heart of every dream was something much simpler: the desire to connect people. To build community. To remind every person that they’re not alone.
And really, when you get down to it, that’s the heart behind this business, too. To connect you to your ideal clients. To help you build community with other vendors. To be a support in business and in life, because running a business is like raising a child.
It takes a village.
So this is my formal application to join your village.
Wedding Copywriter
Mind reader
An absolute menace
I go by many names.
(official title)
(my clients)
(anyone foolish enough to take me on in Bananagrams)
What I enjoyed most about working with Jo was her energy and genuine enthusiasm for my business and its success. She is fun to collaborate with, truly cares about the work I’m doing, and is fully committed to delivering quality writing. She met every deadline, welcomed my (many!) edits without hesitation, and never made me feel like I was asking too much.
IT WAS SUCH A RELIEF TO WORK WITH SOMEONE WHO IS NOT ONLY TALENTED BUT ALSO KIND, PATIENT, AND FULLY INVESTED IN GETTING IT RIGHT.
Chelsea Quenem Wedding Planning & Event Design
Chelsea Q, Wedding Planner
I've had a hesitation in the past about having someone audit my copywriting, not being sure if they would understand my brand voice or be able to write with the feeling I want. That hesitation entirely went away when working with Joanna -- she's super intentional with learning about you & your brand to make sure your copy reflects not only who you are but who you serve. I can't say enough good things about her services but even more importantly, who she is!! She's awesome to work with and will bring so much value to your business!
I CAN’T SAY ENOUGH GOOD THINGS ABOUT HER SERVICES, BUT EVEN MORE IMPORTANTLY, WHO SHE IS.
Carina Danielle Photography, Wedding & Brand Photographer
Carina S
I believe fiercely in my clients. Even, and perhaps especially, when they don’t believe in themselves. I’m no stranger to imposter syndrome. I know how quickly doubt can tear us down. This is why I will take any and every opportunity to remind you that what you are doing is incredible, your work is valuable, and YOU are the most important part of it.
Encouragement
As business owners, so much of what we do is tied to who we are. Our why determines the way we interact with people, how we run our business, and whether or not we keep going when times get tough. My favorite part of my job is helping women find their business identity, embrace their personality in marketing, and use it to help them find the people who will make their business fun again.
Identity
I feel things hard. I was a remarkably sensitive kid, to the point that I used to save branches of the Christmas tree so it knew I would remember it. What resulted in two very frustrated parents and a trail of dead pine needles became my greatest strength: my ability to empathize with others. This is what makes me so good at slipping into your brand voice. I can truly, deeply feel how you want your clients to feel and create copy that gets them there.
Empathy
The J. Flynn Copywriting Values:
No AI bullsh*t, because our brains are better.
Weddings are a celebration of love, and that is all you will find here.
Honesty, transparency, and consistency are the foundations of a relationship built on trust.
Were we crazy? Yes, absolutely.
Do I regret it? Not for a second.
But that doesn’t mean it was easy. Finding a venue, filing paperwork, choosing flowers, narrowing down the guest list… I’m getting flashbacks just writing this. I spent an ungodly number of hours searching for vendors who 1) did what I wanted and 2) felt trustworthy.
Why Weddings?
I got married in Iceland.
And that’s not because there aren’t hundreds of talented, trustworthy vendors out there. It was because their online presence, quite frankly, sucked. Outdated branding. Inconsistent voice. No prices on the website. The list goes on.
Take it from a Gen Z bride… social media isn’t enough. Your website will be the reason your dream clients do or don’t work with you. The words on your website are the next best thing to sitting down with your client and a cup of coffee. It’s your way of introducing yourself and letting your clients get to know you. It’s the best way to build trust and relationships.
And in the wedding industry, trust is the number one factor that separates a wedding pro from a fully booked wedding pro.
