Wedding Industry Copywriter, SEO Nerd, and 2025 Bride
Your wedding business is like your baby. And you don’t give your baby to just anyone.
Here is everything you need to know about me and my approach to wedding copywriting.
No secrets. No second guessing. Only incredible work.
Book a Free Consult Call
Hello and welcome! My name is Joanna, but everybody calls me Jo (yes, just like Little Women!). I am a wedding industry copywriter, SEO enthusiast, and lover of all things weddings.
I’m neck-deep in planning my own wedding right now (Iceland 2025, here we come!). And I have learned so much about the wedding industry now that I’m behind the newly-engaged curtain. Before, I could teach you how to persuade a soon-to-be bride. Now, I am that bride. And I’m learning what converts and what makes clients cringe.
For example, I’m tired of landing on websites that leave me feeling more overwhelmed than I was before. I’m tired of wedding vendors who try to sell to me before they even know me. And I’m tired of reading AI-written copy that lacks personality, warmth, and relatability.
But I get really excited when I find wedding vendors who show me exactly who they are, what they do, and what they believe in. I love connecting with wedding planners, photographers, florists, caterers, stationers, and designers who listen to my vision and get excited for me. I love finding wedding pros who know what they’re doing and give me confidence that they can do it for me.
Their website copy and blogs did all of this for me. Your copywriting can do it for you, too.
As a bride, I get a secret edge when writing for my clients. I’ve learned what it takes to thrive in the wedding industry. And I apply everything I’ve learned to my client's copy.
You can call me Jo.
“Joanna has been nothing short of amazing in transforming my understanding of SEO. Her expertise in deciphering keywords and optimizing with alt text has significantly elevated my online presence. Beyond her impressive professional skills, Joanna is a pleasure to work with—responsive, attentive, and deeply committed to delivering results. I highly recommend Joanna to anyone seeking a top-notch copywriter who not only excels in SEO but also empowers clients with invaluable insights for a successful online journey.”
"Joanna has been nothing short of amazing in transforming my understanding of SEO"
Sarah Prentice, Sarah Prentice Studio, Social Media Manager & Coach
reviews REviews reviews
reviews REviews reviews
Schedule a Call
We work in the best industry ever.
I’m ready to stand out!
Seriously, where else will we find people willing to spend thousands of dollars for us to create art? Whether you build floral chandeliers, plan emotion-packed experiences, or freeze time through a camera lens - you’re creating art.
But the wedding industry is also hella competitive.
If you want to start working with couples who value you, you need to value you.
This means embracing your voice, personality, and the weird quirks that make you who you are.
Because when it comes to the wedding industry, the things that make you different are the things that make you great.
An Empathy-Centered Approach to Copywriting
I’ve always been a little weird. I’m just a little too sensitive and a little too emotional. I used to save branches of the Christmas tree so it knew I would remember it.
What resulted in two very frustrated parents and a trail of dead pine needles became my greatest strength: my ability to empathize with others.
Sure, I might feel things a little too often and a little too hard. But I wouldn’t trade that for the world. My favorite poet (and personal hero), Maya Angelou, said it best:
“People will forget what you said, people will forget what you did, but people will never forget the way you made them feel.”
How do you want your wedding business to make your clients feel?
Do you want them to feel excited when they land on your page?
Do you want to show them that the wedding planning process can be peaceful, instead of stressed?
Do you want them to feel relieved because they know that you - as their wedding planner, photographer, florist, coordinator, designer, etc - will take care of everything?
When you work with a wedding industry copywriter, you get to decide how your clients feel when they land on your website. When you connect with them on that raw level, you’re not just making clients. You’re making friends.
And at the end of the day, isn’t that what we want? Real people to live our very real, very messy, lives with? And aren’t those the people we want celebrating with us on the happiest day of our lives?
This is why I take an empathy-centered approach to copywriting. Because in the wedding industry, TRUST is the number one factor separating a wedding pro from a fully booked wedding pro.
Let’s Be Friends
That story about the Christmas tree is 100% true. I also used to save pieces of broken plates and collect fallen flower petals.
That story about the Christmas tree is 100% true. I also used to save pieces of broken plates and collect fallen flower petals.
I almost always have a book on me. I no longer buy purses that do not fit an average-sized novel.
I almost always have a book on me. I no longer buy purses that do not fit an average-sized novel.
I rarely drink, but when I do it’s always a margarita because I want the salt rim.
I rarely drink, but when I do it’s always a margarita because I want the salt rim.
My favorite movie is Dead Poets Society, but I always turn it off directly after the play (IYKYK).
My favorite movie is Dead Poets Society, but I always turn it off directly after the play (IYKYK).
I am a 2025 bride! My fiance proposed to me at the Longfellow House in Cambridge, Massachusetts because my other favorite poet is Henry Wadsworth Longfellow.
I am a 2025 bride! My fiance proposed to me at the Longfellow House in Cambridge, Massachusetts because my other favorite poet is Henry Wadsworth Longfellow.
We are currently planning our destination wedding in ICELAND and I seriously cannot wait.
We are currently planning our destination wedding in ICELAND and I seriously cannot wait.
“People buy on emotion and justify on Logic.”
- Zig Ziglar
I'm Ready!
Copywriting isn’t just a nicety. It’s not just icing on the cake. Copywriting is how you show people who you are and why they should choose you.
Connect with your clients, wherever they are. Show them that you understand them and that you care.
Watch your calendar fill and your community grow.
