A wedding vendor’s guide for all things copywriting. 

Community-Driven Copywriting to Create Connections, not Just Clients

Are you a wedding vendor? Are you ready to learn how copywriting, SEO, and blogging can help your business grow? This blog is for you. 

Here, you’ll get insider info on how to write compelling copy, research keywords, optimize your copy for search engines, and more. Plus, you’ll get some exciting updates on owning a business, planning a wedding, and anything else I feel like writing about (trust me, it’ll be fun). 

I’m glad you're here, and I can’t wait to get to know you better! 

Are you a wedding vendor? Are you ready to learn how copywriting, SEO, and blogging can help your business grow? This blog is for you. 

Here, you’ll get insider info on how to write compelling copy, research keywords, optimize your copy for search engines, and more. Plus, you’ll get some exciting updates on owning a business, planning a wedding, and anything else I feel like writing about (trust me, it’ll be fun). 

I’m glad you're here, and I can’t wait to get to know you better! 

A wedding industry copywriter in a white button up wearing a teal and gold headband

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Welcome to the J. Flynn Copywriting blog, the home of copywriting and branding for wedding pros and small business owners. Usually, people come to me when they no longer feel like their online presence aligns with their goals. They aren’t getting the inquiries they want. Their vision of their ideal client has shifted. And they’re […]

Messaging and Branding for Wedding Pros: Why Your Marketing Keeps Falling Flat 

A black and white photo of a bride and groom running across a black sand beach in Iceland

Hi! I’m Jo, and I’m a copywriter for wedding pros. Fortunately or unfortunately, you have stumbled across the one blog that has absolutely nothing to do with writing website copy, blogs, or email marketing. If you want to learn more about that stuff, click here! But this blog? This one is for me. Read on […]

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My Iceland Destination Wedding at The Skalakot Manor Hotel

A website copywriter wearing a white button up blouse and blue jeans

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Did you know that being a website copywriter for wedding pros means I have to wake up every day and write? Absolutely ridiculous, if you ask me.  No, for real, I love my job. I am incredibly lucky that my everyday routine involves writing website copy for some of the most wonderful, creative women in […]

A Website Copywriter’s 5 Tips for Beating Writer’s Block

As a copywriter for wedding vendors, I write a lot of blogs. Like… upwards of ten per week. So I think it’s safe to say that I’ve got a pretty good handle on what goes into a good blog post. And, perhaps more importantly, how to make sure it hits all the necessary SEO markers. […]

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An Easy SEO Blogging Checklist for Wedding Vendors

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We’re back with another guest expert! This time, Tianna from SMB marketing school breaks down everything you need to know about keyword research.

A No-Fluff Guide to Keyword Research That Actually Works

A copywriter shares important tips for blogging for wedding vendors

If you’ve been around here for a while, you know that I’m always talking about blogging for wedding vendors. As a copywriter specifically for wedding pros, it’s my job to know what marketing strategies are the most effective for wedding vendors. I’ve said it once and I’ll say it a million times. Blogging. 

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 The 6 Most Important Blogging Tips for Wedding Vendors

A marketing expert writes homepage copy on a wedding website

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Writing your homepage copy can feel wildly intimidating. It’s the first thing your clients will see when they land on your website, so it needs to make a good first impression. Talk about pressure! Luckily, I have a few tips that will help you write engaging, personal, and actually interesting website homepage copy. (PSST! If […]

How to Write Personal Homepage Copy That Doesn’t Suck

Blog topics for wedding photographers

As a copywriter for wedding vendors, one of the most common things I hear is, “I would blog, but I have absolutely no idea what to write about.” I get it! Writers block is a b*tch, and staring at a blinking cursor all day is maddening. That’s why I’ve written up 5 foolproof blog topics […]

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5 Fool-Proof Blog Topics For Wedding Photographers

Headshot of brand and web designer Donata Delano from the Good Canvas

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Join Guest Expert Donata Delano from The Good Canvas to talk about how copywriting and visuals work together to create compelling website design!

What Is Copywriting? And How Does it Connect To Our Visuals? 

A wedding copywriter writing website copy to build trust

As a copywriter for wedding vendors, let me tell you something very important. Your website copy has one (1) main job. And believe it or not, that job is not to make you sales. Of course, if your website copy is working they way it should, it will ultimately make you sales. But that’s not […]

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Your Website Copy Has One Job, And It’s Not Making Sales