A wedding vendor’s guide for all things copywriting. 

Community-Driven Copywriting to Create Connections, not Just Clients

Are you a wedding vendor? Are you ready to learn how copywriting, SEO, and blogging can help your business grow? This blog is for you. 

Here, you’ll get insider info on how to write compelling copy, research keywords, optimize your copy for search engines, and more. Plus, you’ll get some exciting updates on owning a business, planning a wedding, and anything else I feel like writing about (trust me, it’ll be fun). 

I’m glad you're here, and I can’t wait to get to know you better! 

Are you a wedding vendor? Are you ready to learn how copywriting, SEO, and blogging can help your business grow? This blog is for you. 

Here, you’ll get insider info on how to write compelling copy, research keywords, optimize your copy for search engines, and more. Plus, you’ll get some exciting updates on owning a business, planning a wedding, and anything else I feel like writing about (trust me, it’ll be fun). 

I’m glad you're here, and I can’t wait to get to know you better! 

Copywriter for wedding professional working on a laptop at a wooden table.

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Learn why blogging is more effective, reliable, and worthwhile than dedicating your time to posting on social media.

Blogging vs Social Media: Which is Better for Your Wedding Business?

A young woman sits on a table with a laptop in her hands

This blog breaks down the basics of copywriting, SEO, and why good copy matters in the wedding industry.

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What is Copywriting and Why Does It Matter in the Wedding Industry?

Old, hardcover poetry books stacked on top of each other

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I’ve been feeling a shift in my business. It excites me, and scares me, which is how I know it’s good. And lately, I’ve been inspired by Lois Mac and the Up Club to just say the damn thing and stop waiting until the idea is finished, refined, or even fully formed. My long-term vision […]

A Half-Formed Idea that Scares Me: The Long-Term Vision

A wedding copywriter sits sideways in an oversized leather chair

I’m going to be honest with you right now. I don’t feel like writing a blog. All I actually feel like doing is curling up with a good book, only to be interrupted by an ice cream run. That’s the only thing on my summer bucket list right now. BUT, I am an SEO blogger […]

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How to Write a Good Blog Post When You Really Don’t Feel Like It

A black and white photo of a website copywriter typing on a laptop computer

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As a copywriter for wedding pros, I’ve noticed an unfortunate trend. One of the scariest things for my clients is talking about money. While our society has made money a taboo topic, it is, unfortunately, a very large part of running a business and making sales. And so when I talk about writing your website […]

Why You Should Include Your Prices on Your Website Service Page 

A wedding industry copywriter in a white button up wearing a teal and gold headband

Welcome to the J. Flynn Copywriting blog, the home of copywriting and branding for wedding pros and small business owners. Usually, people come to me when they no longer feel like their online presence aligns with their goals. They aren’t getting the inquiries they want. Their vision of their ideal client has shifted. And they’re […]

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Messaging and Branding for Wedding Pros: Why Your Marketing Keeps Falling Flat 

A black and white photo of a bride and groom running across a black sand beach in Iceland

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Hi! I’m Jo, and I’m a copywriter for wedding pros. Fortunately or unfortunately, you have stumbled across the one blog that has absolutely nothing to do with writing website copy, blogs, or email marketing. If you want to learn more about that stuff, click here! But this blog? This one is for me. Read on […]

My Iceland Destination Wedding at The Skalakot Manor Hotel

A website copywriter wearing a white button up blouse and blue jeans

Did you know that being a website copywriter for wedding pros means I have to wake up every day and write? Absolutely ridiculous, if you ask me.  No, for real, I love my job. I am incredibly lucky that my everyday routine involves writing website copy for some of the most wonderful, creative women in […]

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A Website Copywriter’s 5 Tips for Beating Writer’s Block

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As a copywriter for wedding vendors, I write a lot of blogs. Like… upwards of ten per week. So I think it’s safe to say that I’ve got a pretty good handle on what goes into a good blog post. And, perhaps more importantly, how to make sure it hits all the necessary SEO markers. […]

An Easy SEO Blogging Checklist for Wedding Vendors

We’re back with another guest expert! This time, Tianna from SMB marketing school breaks down everything you need to know about keyword research.

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A No-Fluff Guide to Keyword Research That Actually Works