Did you know that being a website copywriter for wedding pros means I have to wake up every day and write? Absolutely ridiculous, if you ask me. 

No, for real, I love my job. I am incredibly lucky that my everyday routine involves writing website copy for some of the most wonderful, creative women in the wedding industry. I love what I do, and I love who I do it for. 

But that doesn’t mean writer’s block miraculously disappears. 

I actually think I deal with it more frequently now than I did when all of my writing projects were strictly creative. I face writer’s block at least once per project, usually at the beginning. The thing is, when you trust me as your website copywriter, I take that trust very seriously. I want to do the absolute best I can so that your website continues to represent you well and attract leads. And that’s exactly when writer’s block (and its ugly cousin, impostor syndrome) like to show up. 

If you’re a creative, I’m willing to bet you know exactly what I’m talking about. Maybe it’s not writer’s block, exactly, but some other stalling force that comes for you right as you start a new project. Whatever it is, it happens so frequently that I have a few tried-and-true methods of dealing with it. 

Change the Scenery 

So silly. So simple. And so freaking effective. 

I have a little office tucked into the corner of my home, and I love it. It’s cozy and bright, and I have a comfy green chair that I sit in. Despite all of this, I’ve learned that if I don’t leave the house every two days (at least), my productivity tanks. And it tanks hard. 

So my first tip? Get out of the damn house. Go to the library, the coffee shop, or even a friend’s house. Sometimes you just need to shake up the scenery to shake up your brain. 

Handwrite Your Ideas 

This one is so interesting to me. I’m a website copywriter, so of course, all of my final drafts are going to be typed and formatted. But sometimes, usually when I’m writing a headline that needs some extra punch, I have to pull out my notebook and write it by hand. 

Writing by hand forces my brain to slow down and focus on one word at a time. Plus, sometimes seeing the words in a different font (aka, your own handwriting) dislodges some of the writer’s block sludge. For whatever reason, I start writing almost every headline this way, and it works! 

Turn the Music Up (or Off)

I always listen to music while I write. Except, of course, for the times when I don’t. 

Is that confusing? Yeah, it confuses me, too. However, I’ve learned that if I have hit a wall while writing, I need to shake up the music. Sometimes that means turning it up. Sometimes that means turning it off. 

Maybe you vow by writing in silence. If that works for you, great! But I have a trick. When I first onboard a client, I send them an in-depth Brand Voice Questionnaire. One of the questions on there is to tell me their business theme song. This is a song that feels the way they want their business to feel. A song that hypes them up. A song that grounds them. Whatever that song is, I want to hear it.

And then, when I’m switching between clients, or just need to refresh the feeling I’m trying to create through their website copy, I listen to that song. And honestly? This trick has saved my butt more than once. Because some clients want their business to sound like Taylor Swift. Others prefer Ella Fitzgerald. And both want expert website copywriting that they can rely on. 

Hence, the music. 

(And, when I’m not listening to a client’s brand theme song, I’m usually listening to atmospheric lo-fi. Give my current Spotify playlist a listen!)

The Floodgate Method 

I have no idea if this is a real thing; I just made the title up. BUT it is still incredibly effective! 

The Floodgate Method is the “help I just need to get this out of my head even if it all sucks” method. It’s opening the dam of your brain and letting everything out: the good, the bad, and the ugly. 

Sometimes writer’s block is nothing more than all of our ideas, stuck together and blocking the flow. Sometimes it’s a lot of fear or stress. And sometimes it’s just the lyrics to a song you can not stop singing. Whatever it is, let it out. Write everything down. Your stream of consciousness. Write the same sentence three times in a row if you have to! As long as it’s out of your head, I consider it a win. 

Then, take a break. When you come back to the document, sort through the mayhem. Most of it will probably be junk. It might all be junk. But occasionally, you will find a nugget of gold. And sometimes that nugget is all you need! 

If All Else Fails… Take a Break 

Seriously. This is coming from a website copywriter who writes all day, every day. If it just isn’t working, you are allowed to walk away. You’re allowed to go for a walk, or watch TV, or just call it a day. I know it might feel like a failure. It might feel like you didn’t try hard enough. Like you’re lazy. But that’s not the case. 

The truth is, your brain probably needed a break. Sometimes we can’t create because our brains are overworked and underfed. It happens. And the best way to “fix” it is to rest. So if you’ve been staring at your screen for too long, watching a blinking cursor… get up. Stretch. Let your eyes rest. Breathe a few times. Eat a snack. The work will still be here. 

Website Copywriting for Wedding Pros 

Writer’s block sucks. But a life without writing? A job where I don’t get to talk to the coolest wedding vendors and spend time checking out gorgeous wedding photos? I’ll take the writer’s block, thank you very much. But if you’re tired of dealing with it, I totally understand. That’s why I can do it for you! Check out my website copywriting packages, or reach out to learn more! 

Branding photography by Carina Danielle