Empathetic Copywriting for the Wedding Industry
Community-Driven Copywriting to Create Connections, not Just Clients
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Right now, your ideal client is getting cross-eyed reading the same phrase on 10 different wedding websites. They’re reaching for their second glass of wine and wondering if planning a wedding is worth the hype.
Then they find you. And immediately, they feel they’ve found someone who understands them. Someone who can match their vision and values for their wedding day. Someone who cares.
This is the power of a wedding copywriter - the power to connect.
Imagine working with clients who say “Yes!” to whatever wild idea you have because they trust you. They believe in your creative vision. They value your artistry and ingenuity. Out of all the wedding vendors on the world wide web, they chose you.
Why?
Because, out of the tens of hundreds of wedding businesses that exist today, you were real.
And that’s really rare.
“Eh, it works”
Isn’t Working Anymore
Imagine receiving inquiries that excite you.
When you started your wedding business, you made a few Facebook posts, told your mom (who told her friends, thanks mom), and were grateful for any business that came your way.
But now, you’re tired of working every wedding you receive an inquiry for. You’re tired of working with couples you don’t click with. You’re ready to work with clients you connect with on a heart level and create something beautiful together.
I want this!
Avid reader. Travel fanatic. Lover of puns, the cheesier, the better. (And a 2025 bride! EEEK!)
I’m also a huge fan of watching women reclaim their time, passion, and autonomy by investing in the things they believe in. Because me? I believe that there is NOTHING more important than investing in yourself, your family, and your business.
Hey, I’m Jo!
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"I've hesitated in the past to have someone audit my copywriting, not being sure if they would understand my brand voice or be able to write with the feeling I want. That hesitation entirely went away when working with Joanna -- she's super intentional with learning about you & your brand to make sure your copy reflects not only who you are but who you serve."
"That hesitation entirely went away when working with Joanna."
Carina Danielle Photography
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My obsession with theatre in high school has come in handy more times than I can count.
The ability to put on a hat and become a different person allows me to fully immerse myself in my client’s brand voice and personality, creating copy that sounds just like you.
Because no matter how adaptive ChatGPT gets… it will never be able to capture your sense of humor. Not like I can.
The words on your website, blogs, and emails are the next best thing to sitting down with your client and a cup of coffee. It’s your way of introducing yourself and letting your clients get to know you. It’s the best way to build trust and relationships.
And in the wedding industry, trust is the number one factor that separates a wedding pro from a fully booked wedding pro. You’re involved in the most important day of your client’s lives. They need to trust you.
By the time I’m done with it, not even your mom will be able to tell you didn’t write it.
If all of this feels completely overwhelming and confusing, you’re not alone! In fact, most business owners never understand the value of professional copywriting. (So if you’re reading this, you’re already one step ahead!)
If you’re interested in forming those powerful connections but have no idea where to start, check out the (completely free) copywriting audit! This free, thirty-minute video call lets me walk you through the basics of copywriting and explains how your current website or blog ranks on Google!
Not sure where to start?
sign up for a copy audit
How It Works
You find me online and realize that your copy can be more than words on a screen. It can be the beginning of connections and friendships that last for years. You book a consultation call and we chat all things copy - your website, blogs, emails, and more.
Consultation Call
Twenty-four hours (or less) later, I land in your inbox with a metaphorical ring. I send you a document outlining my copywriting suggestions for your business - complete with prices (because we don’t keep secrets here) and timeline recommendations.
Proposal & Timeline
You love it and can’t wait to start working less and getting more inquiries from couples you actually want to work with. You reserve your spot on my calendar and I begin bringing your copy to life! In about a week, you’ll have some brand new copy sitting in your inbox.
