Learning the Ins & Outs of the Wedding Industry as a Copywriter for Wedding Pros

Hey friends! Welcome to the blog – a place for wedding vendors to learn the stuff no one tells them about their website and beyond. 

My name is Jo, I’m a copywriter for wedding vendors. Which pretty much means I get to write websites, blogs, and email campaigns for some of the coolest and most passionate women I’ve ever met. It’s kinda my dream job. 

I think I’m ridiculously lucky to have stumbled into a career where I work with the most creative women in the most beautiful industry – weddings! And I’m especially loving it as I plan my own wedding! 

I got engaged in January 2024. (If you haven’t heard the story, let me know. It’s a good one. But this is not the time for that.) Since getting engaged, I’ve developed a completely new perspective on the wedding industry. It’s like I pulled back a curtain and got to see the inner workings of what wedding vendors do every day: try to persuade soon-to-be brides that they are the best person for the job. 

And it has been enlightening. So I want to share three ways my perspective has changed since getting engaged! 

3 Ways Being A Bride Has Changed My Approach To The Wedding Industry 

I Have a Deeper Understanding of What it Takes to Persuade a Couple to Hire a Wedding Vendor 

Before I was engaged, I had a pretty good handle on persuasion techniques. I mean, in college I dissected popular TV shows, politician’s speeches, movies, and more just to understand how and why they were so effective. And I loved it. 

Marketing is all about persuasion. And persuasion is about solving a problem your audience didn’t even know they had. 

None of this is news to me. 

But once I was engaged… I saw things differently. Now, I’m not just a copywriter. I’m a bride. And I need what my clients are trying to sell! As I write a blog post, website page, or email campaign for my clients, I’m constantly weighing my words. I’m always asking myself “Would I be persuaded to hire this person because of these words?” 

If the answer is no, I start over. 

Because my clients are super freaking cool. They are talented, hard-working women who create incredible experiences. I’ve worked with elopement photographers, luxury wedding planners, stationers, florists, and other creative people who design items and events I could only dream of. 

The truth is, they (and, if you’re reading this, you) have incredible services to offer. And it’s my job to display them and reach soon-to-be brides. 

Well, now, I’m the soon-to-be bride. And my work needs to persuade me before I release it into the world to persuade someone else. 

(This has actually become a bit of a problem for my fiance. We have decided on our wedding budget, but I keep writing copy for clients and wanting their services. It’s a good thing I have him to keep me on track) 

I Write as a Wedding Vendor’s Ideal Client 

If you’ve been following me on Instagram, you know I talk about this “ideal client” all the time. I encourage you to get really specific about who your ideal client is – even going so far as to give them a name! 

But regardless of what name you give them, if you’re in the wedding industry, I’m the very basis of your ideal client. I’m planning a wedding. That’s where we all have to start, right? 

Even if I don’t have all the credentials of your ideal client, I have more in common with them than I did before I was engaged! And as a newly engaged woman, I know exactly who you’re writing to. I understand what your ideal client is thinking because I’m thinking the same things! 

Therefore, I can write copy that directly appeals to their pain points because I’m experiencing them myself! 

I See Both Sides of the Wedding Industry 

As a wedding industry copywriter, I see how competitive the wedding industry is for vendors. 

As a 2025 bride, I’m seeing how overwhelming the wedding planning process is for brides. 

It’s no secret that the wedding industry is oversaturated. There are estimated to be over 100,00 wedding photographers in the United States. And that’s just photographers. It can feel impossible to stand out, and it’s tempting to hunt down brides and try to sell yourself. 

On the other hand, as a bride, there are so many options. It’s overwhelming and frustrating trying to find wedding vendors that match your vision and will respect your wishes. Plus, since the COVID-19 pandemic, trust between vendors and couples is at an all-time low. 

Seeing both sides of the industry lets me write powerful, persuasive copy that helps vendors and brides meet in the middle and create lasting relationships built on mutual trust and respect.

Ready to See How Empathetic Copy Can Connect You To Your Ideal Client?

Long story short: I focus all of my copywriting energy on building trust. Because when it came down to it, trust was the number one factor that led my fiance and I to hire the wedding vendors we did! 

At the end of the day, I didn’t care how fancy their words were. I cared that they created a connection with me. I cared that they understood my pain points and presented solutions. I cared that they were kind, relatable, and trustworthy. 

And now, I help wedding vendors create these same connections with their future clients. 

“Joanna is super intentional with learning about you & your brand voice to make sure your copy reflects not only who you are, but who you serve”

Carina Danielle, Carina Danielle Photography

So, are you ready to start building trust with your future clients? Inquiries only turn into bookings when you create genuine connections and establish yourself as a trustworthy support for their wedding day. 

Click here to schedule a free consultation call where we can chat about how you can build trust and create genuine connections with your clients!

See ya!

Jo