Welcome to the J. Flynn Copywriting blog, the home of copywriting and branding for wedding pros and small business owners. Usually, people come to me when they no longer feel like their online presence aligns with their goals. They aren’t getting the inquiries they want. Their vision of their ideal client has shifted. And they’re ready to invest in creating a brand that truly feels like them. That’s when it’s time to consider the intersection between copywriting and branding for your wedding business. 

What is Branding For Wedding Pros? 

Branding is your business’s identity. It’s the way it looks, feels, and interacts with your clients. It’s everything from your colors and logos to your brand voice and messaging. It is what makes you distinct and recognizable in a sea of businesses vying for your ideal client’s attention. 

As wedding vendors, you are not just selling a product or service. You are selling an experience. Which means that your branding must be intentional, designed to appeal to people who not only want what you offer, but want you. 

This is where your “brand voice” comes in. As a copywriter, I can’t help you much with color schemes or logo design. But I can write compelling, persuasive copy that attracts your ideal client and positions you as their must-have wedding vendor. 

How to Find Your Brand Voice 

Your brand voice starts at the core of your business. And I’m not just talking about what you do and who you do it for (though that’s important). I’m talking about your core values. What do you, as a person, believe in? How does that affect how you do business? What values do you want your clients to share with you? What are your goals for your business? Even if you started your business as a way to make some extra cash, there’s got to be a reason you’re still here! 

Maybe you have a specific income goal, and that’s great. But your brand voice requires something deeper. If you’re a wedding planner, sure, you want to plan beautiful, organized events. But tell me more. What types of events bring you joy? Some planners love designing glamorous events with 200+ guests. Others thrive when planning intimate dinner parties with their clients immediate family. Where do you fall on that spectrum? And more importantly, Why? 

Look at the weddings that light you up inside. Think back to the clients you wish you could work with again. What spoke to you about those experiences? When you find that answer, you are one step closer to finding your core values. 

Finding your ideal client allows you to define your why. Your why lets you determine your messaging. And your messaging is the compass that guides your marketing strategy. 

Marketing with Your Messaging in Mind 

When you post on social media or write a blog, who are you writing for? What feeling do you want them to get from your interaction? What do you want them to learn?

These questions can help guide your marketing. Because when potential clients interact with your content online, they’re reading between the lines. They’re looking at the images you use and asking, “Do I see myself reflected in their work?” They’re reading your captions, trying to see if you’ll match the energy they want for your wedding day. They’re scouring your website to see if you speak out about things that matter to them. 

Whether you like it or not, as a wedding pro, your business is an extension of you. When people are planning weddings, they’re planning an experience, and they need to know if you’re going to contribute to their experience in the way they want. They’re looking for authenticity, consistency, and intentionality in your branding and marketing. They’re looking for signs that you are the one they want to work with. 

So give them all the right signs! Your copy, your branding, and your marketing are your first – and maybe last – impression. Set yourself up for success by being clear about who you are and what you stand for. Place your values at the forefront of your marketing and watch your ideal clients flock to you. The wedding vendors who understand their why, their ideal client, and their messaging are the happiest. Not because they have a big social media presence. Not even because they’re fully booked out all the time! But because they are working with aligned clients who value their work and are willing to invest in them. 

Copywriting and Branding for Wedding Pros 

Messaging and branding are big topics. I don’t expect you to have a light bulb moment after reading this single blog and know exactly what to do moving forward. The goal of this blog is to get you thinking about it. It’s to remind you to pause and reevaluate every once in a while, to make sure you’re still marketing with your goals, values, and ideal client in mind. 

It’s easy to get distracted. It’s even easier to start comparing your business with someone else’s. But the truth? You’re doing something no one else is. You just need to figure out what it is and get it in front of the right people. 
I can help you uncover your unique brand voice and messaging and create intentional, authentic website copy that attracts your ideal client. Explore my website copywriting services. Together, we can figure out what sets you apart and start marketing towards the people who want what you have. Whenever you’re ready, fill out this form, and we can discuss everything branding, marketing, and beyond.

All photos taken by Carina Danielle Photography