I’m going to be honest with you right now. I don’t feel like writing a blog. All I actually feel like doing is curling up with a good book, only to be interrupted by an ice cream run. That’s the only thing on my summer bucket list right now. BUT, I am an SEO blogger (among other things), which means that I know how to write a good blog post, even—and perhaps, especially—when I don’t feel like it. 

And I imagine you are often in a similar spot. You don’t feel like writing a blog. But you know how important it is to share meaningful, relevant information with your audience. And so I’m going to teach you how to write a good blog post, even when you don’t feel like writing. 

Step One: Pick a Topic 

This should be pretty self-explanatory. If you want to write a blog post, you’ve gotta have something to write about. If you’re feeling ike me right now (i.e., lazy), pick something easy. Something you do so often that it’s practically second nature, but you’re audience might not fully understand. Congrats, that’s your topic for today. 

Step Two: Find Your Keyword 

If you’re gonna write a blog, you might as well search engine optimize it. If you want some in-depth instructions on how to choose a good keyword for your blog, read this guest blog by Tianna from SMB Marketing School. But honestly? Sometimes your keyword can be really simple. There’s a good chance that your easy, low-lift blog topic for today is a “How To,” just like this one. For this blog, my literal keyword is “how to write a good blog post.” Yes, it’s long. Yes, it’s pretty much just the title of this blog. And YES, it’s actually a highly searched long-tail keyword (720 searches per month, to be exact). Keywords are often just common sense, but you can use tools like Ubersuggest and Keywords Everywhere to help you find yours! 

Step Three: Break it Down Real Simple 

Whatever your topic is, break it down into pieces. They might feel silly. They might feel self-explanatory to you. But imagine that your reader is learning about your topic for the very first time. That’s how simple we want it to feel! 

I recommend breaking your blog into at least two subsections. The more complicated your topic is, the more sections you’ll need. And remember to differentiate the sections by using an H2 tag, so your readers can easily find the answers they’re looking for and Google can easily index your content. 

Step Four: Make it Fun to Read 

Okay, maybe it doesn’t have to be “fun” exactly, but it’s got to be easy. The best way to do this is to throw your personality into it. Add some side notes (like this one). Throw in a joke. Or just make it sound like a conversation. No one wants to read a blog post that’s just you info-dumping or (worse) mansplaining a topic to them. 

Make your blog sound like you’re just talking. Because, if you think about it, that’s really what we’re doing here, right? Sure, one part of blogging is providing relevant info to your audience and using SEO to rank in search results. But another BIG part of blogging is building trust with your audience. Blogs are a way for your readers to get to know you. And the more they feel they know you, the more likely they are to book with you. 

Step 5: Optimize the Sh*t Out of It 

I can see how that subsection title could make it seem like I’m going to teach you to overoptimize your blogs, but that’s not what’s happening here. I just want to make sure your blog gets in front of the right people, so here’s a super quick rundown on how to optimize your blog post. 

Remember that keyword from step two? You’re going to weave that into your blog post three to five times. That’s really all you need. If you want to be fancy, you can throw it into a subsection heading (remember to format these as H2 or H3s!). 

Next,  you’re going to slap some images into your blog and write short, descriptive alt-text (literally, just describe the image). Throw your keyword into two or three alt-texts—not all of them—to help your blog show up in the images tab of search results. And then, I recommend linking to some internal and external pages. The best way to link to internal pages is to introduce yourself and link to your service page (like I did in the first paragraph!). Linking to external sources really depends on your topic. Since this is an educational blog post, I linked to some useful tools I use when writing. You could link to the photographer who took your images, or the location your images were taken. 

Lastly, use Yoast SEO to write an SEO title and meta description for your blog. This is what will show up on search engine result pages when someone first stumbles across your blog. If you want a more in-depth guide on optimizing your blog posts, check out my easy SEO blogging checklist for wedding vendors. 

How to Write a Good Blog Post For Dummies 

That’s all I’ve got for you today. See, I said I was feeling lazy. But really, writing a good blog post doesn’t have to be so hard. It’s just a conversation about something you care about, something you wish your audience understood. And viola, you’ve got yourself a blog post.

Granted, I know it isn’t always this simple. Some blogs require a little more attention. And sometimes you just don’t have that energy. I get it. That’s why I offer completely done-for-you blogging packages, so you can continue showing up online, building connections with your audience, and ranking in Google search results… without needing to lift a finger. Get in touch to learn more about how I can make your lazy summer days 10x more productive by driving aligned traffic to your website through SEO blogging.