As a copywriter for wedding pros, I’ve noticed an unfortunate trend. One of the scariest things for my clients is talking about money. While our society has made money a taboo topic, it is, unfortunately, a very large part of running a business and making sales. And so when I talk about writing your website service page, I always, always, always, encourage you to put your prices on your website. And I’ll tell you exactly why. 

Saves Everyone Time and Energy 

I know it might be scary to put your prices out there, to say to the world, “Hi, I am very good at what I do. Please pay me money to do it.” But here’s the thing… You are really good at what you do! And you deserve to be paid for your talent and effort. (In fact, you probably deserve to be paid more than your current prices, but that’s a story for another day.) 

Putting your prices on your website service page saves everyone time and by encouraging, or, yes, discouraging people from inquiring with you. It might seem scary to “lose out on a sale,” but you only want to work with people who can afford you, right? You save yourself and your lead time and energy by being upfront with your pricing, letting people know right off the bat whether or not they can invest in your service. 

Transparency 

I think “transparency” has become a buzzword in the wedding industry. Everyone talks about how important it is, and yet many vendors still do not have their prices on their websites. And honestly? Couples are over it. 

Part of my job as a wedding industry copywriter is to be informed about both sides: the vendors and the couples. While vendors seem to think that withholding information is somehow good (like, how?), couples are begging you to be upfront with how much you cost. They need to know. You eventually need to tell them. Save everyone the hassle and just put them on your website. Because if you don’t? You’re going to lose your lead to someone who does. 

Trust 

This, my friends, is the crux of the issue. We are in a trust recession. Couples are skeptical about wedding vendors… and they should be. Everyone knows someone who had a horrible experience in 2020 or 2021. And then the world opened again, the industry started booming, and everyone doubled their prices (without elevating their experience, mind you). 

So now, couples are doing their research. They’re crowdsourcing information, using Reddit to learn about others’ experiences. They’re asking your past couples what it was like to work with you, how much you cost, and if you were worth it. And the info that they’re getting? It’s outdated. Inaccurate. It might not even be about you! But often, that’s all your clients have to go on. 

So now they’re confused. They don’t know what to think. And they’re scared. No one wants to get ripped off. They just want a beautiful wedding. 

When you are upfront with your prices, clear about your offerings, and straightforward in your messaging, you control the narrative. You give couples opportunities to trust you. And then, when they inquire, you can solidify that trust by sticking to what’s on your website and maintaining that clear communication throughout the entire process. 

3 Ways to Include Your Prices on Your Website Service Page 

Now, I get it. Your services aren’t one-size-fits-all, and your prices aren’t either! Here are a few ways to include your prices on your website while being transparent about how they can fluctuate for each client’s needs. 

Say “Starting At” 

When describing your service, you can list your minimum price and preface it with “starting at.” If you’re a florist, your full-service floral design package may range from $2500 to $4000. To be clear, you can say that your service begins at $2500. This leaves the conversation open and lets your client know that there is space for this price to change depending on what they need. 

Find Your Average Investment

Another way to leave some wiggle room in your pricing is to list the average investment people spend when working with you. This can often be a more accurate reflection of what couples should expect, and allows you to have a conversation around what they need and what it will cost. 

Include a Range 

The final way you can list your prices on your website service page is by including a range of what couples spend while working with you. This is as easy as saying, “The average [Your Business Name] couple invests between $6,000 and $9,000 in our wedding photography and videography.” This way, your lead can see if they fit within that range. If yes, yay! You get an inquiry! If not, congratulations, you have just saved yourself and your lead lots of time and energy. 

Website Service Page Copywriter 

I know talking about money is scary. I know that putting your prices on your website might feel weird. But I promise you, it is better for everybody when you are upfront. 

And hey, if writing about your investment just feels wayyyyy too weird, I can do it for you! My job isn’t just writing down what you do and how much it costs. I create a story that shows people how you solve their problems, lighten their load, and increase the joy on their wedding day. I show them that you are worth the investment. 

And then, of course, I actually list the investment. 

If you’re ready to invest in professional copywriting for your website service page, you can find my (very clearly listed) packages here. Once you’ve looked them over and are ready to inquire, click here! I can’t wait to meet you.