Laura is a brand and wedding photographer based out of Annapolis, Maryland. But if you were a local business or recently engaged couple… you’d never know she existed. Her website design was quirky, cool, and out-of-the-box—just like the people she loves working with—but got no organic traffic. Like, zilch. Her inquiries were almost nonexistent, and the ones she did get came through social media, which she (like many of us) despised being dependent on. She knew she needed to diversify her marketing efforts, which is where I entered the scene.
Laura McMullin Photography
CASE STUDY: SEO Blogs for a Brand & Wedding Photographer
Laura’s goal was more organic traffic and more inquiries. Simple enough, right? We started with two SEO blogs per month to start driving organic traffic. And I can honestly say, the blogs were great. They were targeting her ideal clients, using the correct keywords with a strong search intent, and we still weren’t getting anywhere.
Well, turns out her gorgeous website wasn’t pulling its weight. Despite being beautifully designed, it wasn’t search engine optimized, which meant that no matter how many killer blogs we posted, Google wasn’t even aware they existed. So I sent Laura to Kelly of Kelly Ryann Co. for a complete SEO overhaul. All the while, we stayed the course with two monthly blogs.
Guess what happened next.
The Plan:
Because we had a backlog of strong SEO content, the moment Laura’s SEO got fixed, she suddenly started showing up in search results, and her rankings soared. She went from 0 monthly site visitors to over 100 per month (and we’re still going!).
Her search traffic boomed—almost overnight!
THE RESULTS
I want to gatekeep her SO badly, but honestly, I can't help but shout her name from the rooftops. She understood my mission and my vision from the very beginning, and I love that she took so much time in getting to me and my brand. She knows my voice so well at this point, that virtually no editing is even needed on my blogs! It saves me SO much time and I appreciate that she builds a strategy alongside of me. I cannot wait to keep our partnership moving forward!
"I have been working with Jo for the better part of a year, and simply put: she's amazing."
READ THE BLOG >
