I grew up in a Do It Yourself family. If Youtube could teach us how to do something, we sure as hell were not paying for it. Which is why you could find 15-year-old me on the roof of my dad’s shed with a nail gun, learning how to lay roof shingles. 

Now, I’m a blog and website copywriter for wedding vendors. (We can talk about the DIY-family to entrepreneur pipeline later). And as a business owner, it has taken me years to let go of the things I am 1) not good at or 2) simply do not want to do, and actually outsource to the people who can do it better and faster than me. Which is ironic, considering my entire business is built around being the person that you outsource your writing to. 

I’m still a DIY enthusiast. I love knowing how to do things. But over the past three years of running this business, I’ve realized that sometimes I’m just not the best person for the job—and that’s okay. Outsourcing things like my social media (to The Confident Collab), website design (to Ava and the Bee), and CRM setup (to It’s Chloe G) has saved me so much time, energy, and mental sanity. 

So this goes out to all you DIYers who are white-knuckling your way through your website copy. You don’t have to do it alone. If you’re not sure whether you should double down and work through it or simply hand it off, here are three signs you might need to outsource your writing to a website copywriter. 

3 Signs You Need a Website Copywriter 

You’re Avoiding It 

I think writing for your business is one of the most difficult things to outsource, especially if you’re a good writer! You think it should be easy! But then you sit down to write, and you freeze, and before you know it two hours have passed while you’re losing a staring contest with the blinking cursor on your screen. 

I get it. Writing my own website copy took me months. Because I care about it so much. I want it to be perfect. But before long, the desire to get it right became fear of getting it wrong, and I was too overwhelmed to even sit down and try. 

Or, hey, maybe you hate writing and you always have. And the fact that you need to write for your wedding business is, quite frankly, appalling. I get that, too. You started your wedding business to focus on weddings, not spend hours on marketing. 

Either way, you’re avoiding your laptop. You’re refusing to look at your to-do list because “write website” has been sitting at the top for longer than you want to admit. Avoidance is often the first sign that outsourcing might be the best path forward. It’s not quitting. It’s not failing. It’s saving yourself the stress and anxiety of having to do it alone.

Everything You Write Sounds Cliche 

Let me guess… You love love. You’re a hype girl. Wedding day bestie. How do I know? Because these same phrases are on every wedding vendor’s website. And I hate to be the one to break it to you, but… Couples are sick of it, and honestly, so am I. 

Your copy needs to set you apart. And if you’re just recycling the same sentiments as everyone else, they’re going to gloss right over you. So if every sentence you write feels overdone, cringe, or cliche, it might be time to find a website copywriter. 

You Simply Do Not Have Time 

You’re not just a business owner. You’re also a human. Which means that not only do you have contracts to send and weddings to plan, but you also need to buy groceries and do laundry—at the bare minimum. 

Between running a business and trying to be a functional adult, you don’t have hours to dedicate to rewriting your website.  

Well, that’s okay, because I do. 

Website Copywriter for Wedding Pros 

A lot goes into writing a website. You have to find your unique voice and write for your ideal clients. You need to explain your value and share your prices (yikes). And then there’s SEO (Search Engine Optimization), which you’ve heard a lot about but don’t actually understand. Like I said… It’s a lot. 

But your website IS worth all of this, trust me. A strong, strategically written website works for you while you sleep, attracting aligned leads and building trust with future clients before you even get on a call. 

When done correctly, your website is your home base, where clients get to know you, learn what makes you unique, and ultimately decide to work with you. 

If you want to learn more about working with a website copywriter for your wedding business, I would love to chat with you! Explore my custom website copywriting services and inquire to schedule a free call where we can talk all about it.